Margaret Wise

Margaret started her technology career selling CRM products and services. After several years in CRM and Marketing Technology sales and sales leadership, she focused in on the demand generation needs of companies and how they leverage sales and marketing technology.  Her experience over the years has shaped her perspectives on how companies can leverage technology to create winning experiences that attract and retain customers and partners. Margaret joined ActiveProspect with a passion to educate and support industries like home services that are active in using lead generation services as a growth strategy. She specializes in strategies to support higher lead quality, conversion and ROMI (return on marketing investment) for businesses of all sizes. Margaret is a native of Atlanta and frequent speaker and writer on lead generation topics.